Earlier today the English chocolate giant Cadbury announced that Dairy Milk--the UK's most popular chocolate bar --will now carry the Fair Trade Certified label.  That increases Ghana's entire FT cocoa production from 6% of the market share to somewhere just shy of 20%.

 

How did it all happen?  "People will think how on earth in the middle of a recession we can do this, but our customers tell us this is what they want," said Trevor Bond, Cadbury's UK Managing Director.  That's right--customers demanded it.  Let's take a cue from our friends across the pond.

 

Let's here it:  "Oh, Hershey's....!"

 

Read more here.

 

[caption id="" align="aligncenter" width="441" caption="UK's most popular chocolate bar goes Fair Trade"][/caption]