Global Goods Partners is looking for an experienced digital retail manager to oversee its retail sales channel. The manager will be responsible for developing the site's content and visual aesthetic, managing the user experience and directing and implementing the brand’s digital marketing and advertising campaigns. The position requires close coordination with GGP’s small and collegial staff.
The responsibilities associated with the position include, but may not be limited to, the following:
Manage GGP’s digital retail channel and overall customer user experience
Merchandise site; produce site content; and maintain fresh visual aesthetic
Develop key performance indicators and benchmarks for GGP’s retail website in partnership with the product design and production team
Collaborate, with wholesale counterpart, in developing direction of merchandise lines and selecting product
Manage retail operating budget and develop revenue forecasts
Work together with the wholesale team to design/update the trade show booth twice a year.
Manage and direct photo shoots for lookbooks and lifestyle photos
Develop strategy and promotional calendar for on-line marketing campaigns
Oversee GGP’s PR strategy and implementation
Manage and implement GGP’s digital customer outreach:
Remain current with new technologies and apps that support GGP’s ecommerce and retail growth
Support and optimize GGP’s digital advertising efforts, including paid search (Google AdWords); retargeting and other display advertising campaigns
Create and execute email marketing campaigns, including testing landing pages and emails to improve conversion performance
3 or more years post-college work experience in a related field
Proficiency with Adobe Design Suite
UX/UI or web design experience with working knowledge of HTML
Keen design esthetic
3+ years of experience in retail e-commerce with solid understanding of SEO & SEM including experience managing PPC campaigns like Google Ads
Well versed in social media marketing/advertising: Facebook, Instagram, Pinterest, blog journalism, etc
Excellent communication skills
Interest and comfort working in an entrepreneurial, collegial environment
Experience with Shopify and Stitchlabs
An awareness and connection to women’s economic empowerment and fair trade
Experience working and/or living in the Global South
Location: 115 W 30th Street, Suite 400, New York
How to Apply: Please send resume and cover letter via email. No phone calls, please.
Salary: Commensurate with experience
Global Goods Partners is an equal opportunity employer
Global Goods Partners is a non-profit, social enterprise based in NYC that is dedicated to alleviating poverty and promoting social justice by strengthening women-led development initiatives around the world. We partner with organizations, associations, and cooperatives worldwide that integrate their commitment to community development—specifically, improvements in education, health, women’s rights, and employment opportunities—with socially responsible income-generating enterprises. We create economic opportunity by offering design direction, generating demand, and bringing the unique, handmade, and quality fashion accessories that our more than 40 partners in 22 countries produce to the U.S. and international markets through our website, www.globalgoodspartners.org.