Pampa Brava is a fair trade organization in Argentina that promotes the reestablishment of traditional weaving practices within indigenous communities. Over the last century, the Wichí and Mapuche tribes have lost the majority of their lands at the hands of deforestation, oil companies, and urbanization. This dramatic devastation of land has caused indigenous groups to fall into poverty, and certain aspects of their cultures have disappeared or been pushed aside in favor of modernization and survival. The crafts sold by Pampa Brava artisans revitalize the indigenous arts, and create global awareness of the injustice that the Wichí and Mapuche face. Pampa Brave also works alongside local grassroots organizations that bring medical care and clean water to the artisans.
Community Context Over the last century, the Wichí and Mapuche tribes have lost the majority of their lands at the hands of deforestation, oil companies, and urbanization. The Wichi once survived as semi-nomadic hunter-gatherers who, like the Mapuche ("people of the land"), resisted domination up until the last century, when their way of life and livelihoods became threatened by unsustainable large-scale agriculture and environmentally destructive industry. The impact for both tribes has been severe, destroying their food supplies and water access and eroding their traditions and tribal languages. Efforts are being made to help both communities reestablish their rights to their ancestral land but they face an uphill fight.